Smarter, simpler, strategic content
Hi! I’m Sandra Muller, a content strategist, writer, editor, trainer, and plain language and accessibility enthusiast. I’d love to help you create a smart content strategy and then write the text that will best serve your audience’s needs.
I’ve been working in the online content world since the days of noisy modems. I create strategic, evidence-based content that transforms complexity into simplicity.
On the blog
How to write blog posts faster
Discover the techniques and tools we can use to improve our blog writing speed no matter what stage we’re at in our writing journey.
The advance-retreat cycle when chasing big goals
Do you experience the phenomenon of the retreat-advance cycle when chasing Big Hairy Audacious Goals, too? Learn why and how we can counter it.
How to write a blog introduction that hooks your reader
How do you write a blog introduction that hooks your reader and compels them to read on?
Best collaborative writing tools
Online collaborative writing tools are the platforms we use to write, edit, review and approve content before it’s published. Learn more.
Copywriting style guide examples
A style guide is a set of rules that governs the consistent use of language and how you present content. See examples and download a template to create your own.
- Adam Mussolum, Kirana Education
What made Sandra stand out was her holistic approach to the project. Sandra diligently researched and wrote compliant copy that inspires and educates. But before that, she contributed to the search structure of the sub-site by planning content around rich organic keywords that had high volume, relevance and commerciality. Sandra is an insightful, dependable professional.